Best Practices for Calendar Marketing on InviteJet

In the dynamic world of digital marketing, reaching your audience effectively requires innovative strategies that cut through the noise. Calendar marketing has emerged as a powerful tool to engage customers directly by placing your message right where they plan their day. With InviteJet, you can harness this strategy to its fullest potential. Here are some best practices to make your calendar marketing campaigns not just effective, but also delightful for your audience.

1. Use Emojis in the Title

Your event title is the first thing recipients see, so make it pop! Incorporate emojis to add a visual appeal that grabs attention. Emojis convey emotions and themes quickly, making your invite more relatable and engaging. For example:

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Emojis make your event stand out in crowded calendars and can increase open rates.

2. Include the CTA URL as Your "Location"

Enhance accessibility by placing your Call to Action (CTA) URL in the "location" field of your invite. This technique is especially effective for Apple Calendar users, as it makes the link easily clickable directly from the calendar entry. By doing this, you reduce friction and make it effortless for recipients to engage with your content or event.

3. Place the CTA URL Early in Your Invite Copy

Attention spans are short, and some

Question 2

What is Calendar Marketing?

Accepted Answer

What is Calendar Marketing?

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. Calendar marketing is an emerging strategy that leverages the ubiquitous nature of digital calendars to communicate with customers in a more persistent and engaging manner. But what exactly is calendar marketing, and how does it compare to traditional email marketing? Let's delve into this exciting new approach.

The Concept of Calendar Marketing

Calendar marketing involves sending event invitations or reminders directly to a user's digital calendar. Unlike emails that can get lost in a crowded inbox, calendar events occupy a unique space on a user's schedule, offering persistent visibility throughout the day or week.

Imagine your brand's event appearing alongside personal appointments and reminders on a user's calendar. This placement ensures that your message isn't just seen once and forgotten; it stays visible, serving as a continuous reminder of your brand or upcoming event.

Comparison with Email Marketing

Traditional email marketing operates on a feed-style system. When you send an email, it lands at the top of the recipient's inbox. However, as new emails arrive, your message gets pushed down, eventually moving off the front page and potentially out of sight and mind.

In contrast, calendar marketing places your event directly into the user's schedule. Since people frequently consult their ca

Question 3

Our unsubscribe process

Accepted Answer

Everything You Need to Know About Our Unsubscribe Process

At InviteJet, we take unsubscribe requests seriously to ensure your recipients have full control over the communications they receive. Here's everything you need to know about our unsubscribe process:

How We Handle Unsubscribes

One-Click Unsubscribe for Supported Email Providers: Recipients of your invites are given a one-click unsubscribe option if their email provider supports this feature. This ensures a seamless experience for them.
Unsubscribe Options in Every Invite: Recipients can find an unsubscribe link in the footer of both the emails and the calendar invites they receive. This makes it easy for them to opt out of communications.
Clear Preferences: When recipients click the unsubscribe link, they are directed to a page where they can specify their preferences. They can choose to:
Stop receiving calendar invites from you.
Stop receiving emails from you.
Stop receiving both calendar invites and emails.

What Happens When Someone Unsubscribes

Stopping Calendar Invites: If a recipient opts out of calendar invites, we ensure they will no longer receive invites from you, even if they are included in future campaign audience lists.
Stopping Emails Without an Integrated Provider: If a recipient opts out of emails and your InviteJet account is not connected to an email marketing provider, we store this information securely. You can export it as a CSV file to update yo

Question 4

How to use Single Sends for automated invites

Accepted Answer

Coming soon!

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